Alaska Airlines Updates
New Service Announcements
We keep growing our route system for you. In the past year we've added 10 new markets—including Austin, Houston, Atlanta, and more Hawaii. In fact, Island paradise now constitutes 10 percent of our system. So treat yourself with those hard-earned miles and see more of what Alaska Airlines has to offer.
Onboard Food & Beverage
We are thrilled to soon begin selling new Deli and Tapas Picnic Packs as well as even more snack options. On select flights, we will also be testing new fresh buy-on-board meal options and premium cocktail mixers. If you get a chance to try one of these new items, please let us know what you think. We've already received great reviews about the new cycles of light appetizer plates in lieu of the snack basket in First Class. (Thank you for the feedback that drove that change.) No matter where you sit on upcoming flights, we hope you enjoy the new meal selections.
Mobile Site
The long awaited alaskaair.com mobile application will be fully available for mobile use early in Q1 of 2010. Included will be an application for the iPhone, Blackberry, as well as Windows Mobile. The anticipated first launch of functionality is intended to support "day of travel" information and will include:
- Flight status updates
- Flight alerts
- Flight schedules lookup
- The ability to view a purchased or held ticket
- The ability to view a list of My Trips
- Check-in (limited to Seattle non-stop departures only, due to TSA testing)
- The ability to change or assign seats and add a Mileage Plan number
- Information pages including contact phone numbers, privacy policy, and Terms and Conditions
A second phase is currently in the works with plans to include additional functionality, such as purchasing a ticket and making changes to an existing ticket.
Flight Alerts
Alaska Airlines Trip Alerts (launched last June) provides up-to-the minute flight information via email or text message for a passenger's entire flight itinerary, including segments on other airlines. Customers who book a trip at alaskaair.com or with any Alaska Airlines/Horizon Air reservations call center or ticket counter will receive an email inviting them to create a profile. The profile specifies the traveler's preferences for receiving email alerts to a desktop PC, PDA, or mobile phone.
Once a customer registers, the system automatically monitors all future trips and sends scheduled pre-trip updates as well as real-time alerts regarding delays, gate changes, and cancellations. The system also sends useful connection messages advising the customer of the status and gate of arriving and departing flights so they know their actual connection time.
Passengers who are meeting someone at the airport or simply want to monitor the status of a single flight can create a Flight Status Alert on any individual Alaska Airlines or Horizon Air flight. Alaska will alert passengers immediately of significant last-minute changes including delays, cancellations, or gate changes by email or text message.
Auction Heads-Up
Our Monthly Mileage Plan auctions give you the opportunity to bid your accrued Alaska Airlines miles in unique and exciting ways. Recent auction offerings include: a spa weekend in Napa, a seven-night all-inclusive South Pacific Getaway, an Alaskan sportfishing package, and even the chance to "fly" a 737 in our Flight Simulator. Check back often for the latest auction details. Mileage Plan auctions generally run the third or fourth Friday of each month.
Last Remaining Seat Icon
alaskaair.com is consistently striving to add value to your online experience. To that end, we recently added a new feature to our "shop by schedule" option. For your added convenience, when you shop by schedule, you'll see this icon when there are four seats or fewer remaining at a certain price.
Inflight Wi-Fi Plans
Have you flown on our Wi-Fi equipped 737 (Tail 644)? It has logged some 700 flights and thousands of internet users. Satisfaction has been strong and the service has held up well in our trial period while we have been doing some price testing. We have not yet announced a start date for Wi-Fi installations to begin on our fleet, but we are planning on having our fleet fully Wi-Fi equipped by the end of 2010. Stay tuned for more details and don't be shy if you get to use the service on our Wi-Fi equipped jet; we'd love to hear what you think.
Secure Flight
Developed by the Transportation Security Administration (TSA), Secure Flight was designed to enhance the security of domestic and international commercial air travel through the use of improved watch list matching to identify known and suspected terrorists. Under the Secure Flight program, passengers will be required to provide: full name (as it appears on passenger's government-issued ID), date of birth, gender, and redress number (if available).
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