North of Expected

North of Expected is our way of describing the actions we take every day to provide our customers with an exceptional travel experience, delivered with genuine and caring service, combined with a passion for leveraging technology in meaningful ways that make travel easier. The kind of stuff that makes you stop and think "wow, that was cool". Goodness knows, in these hectic times, we could all use a few more happy surprises.

Visit www.northofexpected.com for more details.

What Makes Us North of Expected

We got our start in a state where aviation is a way of life, not a choice, and where people help each other not because they're supposed to, but because they believe it's the right thing to do. Over the years, much has changed, but our unique heritage continues to serve as our compass point - our own, unique magnetic "North."

Here are a few ways we're putting North of Expected into action.

• Genuine Caring Service
• "Jenn" - Our Helpful Online Avatar
• alaskaair.com Price Guarantee
• Complimentary Beverages
• One-Way Mileage Awards — An Alaska Airlines Exclusive
• 15 Major Airline Partners
• Airport of the Future
• Caring for Our Communities, our Environment, and Each Other

Share Your North of Expected Story

We want to hear what you consider North of Expected. Come tell us about your experience at www.northofexpected.com. One that involves yourself, a friend, loved one, random encounter, or maybe ... one that's about us.

The North Of Expected Channel

You can also watch or listen to our North of Expected TV and Radio commercials at www.northofexpected.com. Go check it out!