Market Share
Updated January 2013
Capacity By Region Fourth Quarter 2012 - Alaska Airlines
The information below indicates the percentage of Alaska Airlines' available seat miles (ASMs) used in the airline's primary markets. The information below does not include ASMs for charter flights.
| Market | % of Total ASMs |
| Alaska long haul |
10.6% |
| Alaska regional |
4.1 % |
| Arizona/Nevada |
7.1% |
| Bay Area |
5.8% |
| Canada |
1.2% |
| Hawaii |
24.5% |
| Mexico |
7.9% |
| Mid-Continental |
9.8% |
| Pacific Northwest |
0.2% |
| Southern California |
14.8% |
| Transcontinental |
13.8% |
Source: Company data
Capacity By Region Fourth Quarter 2012 - Horizon Air
The information below indicates the percentage of Horizon Air's available seat miles (ASMs) used in the airline's primary markets. The information below does not include ASMs for charter flights.
| Market | % of Total ASMs |
| Arizona/Nevada |
4.2% |
| Bay Area |
21.8% |
| Canada |
10.5% |
| Pacific Northwest Shuttle |
24.4% |
| Feeder Routes |
27.1% |
| Southern California |
10.2% |
| Mexico |
1.7% |
Source: Company data
Alaska Air Group Passenger Share Fourth Quarter 2012*
The information below indicates the share of the market's passengers Alaska Airlines and Horizon Air collectively transport on dominant routes leaving or arriving in one of Alaska Airlines' hubs of Seattle; Portland, Ore; Los Angeles; and Anchorage, Alaska.
| Seattle To: | Market Passenger Share** |
| Las Vegas |
69% |
| Los Angeles |
55% |
| Spokane, WA |
100% |
| Orange County, CA |
87% |
| San Diego |
75% |
| Phoenix |
37% |
| San Jose, CA |
52% |
| Oakland, CA |
44% |
| Burbank, CA |
77% |
| San Francisco |
36% |
| Portland, Ore. To: | Market Passenger Share** |
| San Jose, CA |
52% |
| Las Vegas |
37% |
| Orange County, CA |
79% |
| San Diego |
62% |
| Seattle |
88% |
| Los Angeles To: | Market Passenger Share** |
| Vancouver, British Columbia |
88% |
| Portland, OR |
50% |
| Los Cabos, Mexico |
47% |
| Puerto Vallarta |
69% |
| Anchorage, Alaska To: | Market Passenger Share** |
| Fairbanks, Alaska |
88% |
| Seattle |
92% |
| Juneau, Alaska |
100% |
| Bethel, Alaska |
86% |
| Portland, OR |
96% |
*Source: APGDat U.S. DOT O&D report (information lags by two quarters)
** Alaska Air Group totals include passengers carried on Alaska Airlines and Horizon Air only.