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Market Share

Updated June 2011

Capacity By Region First Quarter 2011 - Alaska Airlines

The information below indicates the percentage of Alaska Airlines' available seat miles (ASMs) used in the airline's primary markets. The information below does not include ASMs for charter flights.

Market% of Total ASMs
Alaska long haul 11.1%
Alaska regional 4.8%
Arizona/Nevada 8.2%
Bay Area 6.1%
Canada 1.9%
Hawaii 17.9%
Mexico 10.4%
Mid-Continental 10.1%
Pacific Northwest 0.3%
Southern California 17.6%
Transcontinental 11.6%

Source: Company data

Capacity By Region First Quarter 2011 - Horizon Air

The information below indicates the percentage of Horizon Air's available seat miles (ASMs) used in the airline's primary markets. The information below does not include ASMs for charter flights.

Market% of Total ASMs
Arizona/Nevada 5.2%
Bay Area 20.6%
Canada 9.3%
Pacific Northwest Shuttle 18.7%
Feeder Routes 22.1%
Southern California 21.6%
Mexico 2.4%

Source: Company data

Alaska Air Group Passenger Share First Quarter 2011*

The information below indicates the share of the market's passengers Alaska Airlines and Horizon Air collectively transport on dominant routes leaving or arriving in one of Alaska Airlines' hubs of Seattle; Portland, Ore; Los Angeles; and Anchorage, Alaska.

Seattle To:Market Passenger Share**
Las Vegas 70%
Los Angeles 51%
Spokane, WA 81%
Orange County, CA 82%
San Diego 71%
Phoenix 45%
San Jose, CA 64%
Oakland, CA 43%
Burbank, CA 74%
San Francisco 42%

Portland, Ore. To:Market Passenger Share**
San Jose, CA 46%
Las Vegas 51%
Orange County, CA 76%
San Diego 57%
Seattle 78%

Los Angeles To:Market Passenger Share**
Seattle 51%
Vancouver, British Columbia 73%
Portland, OR 52%
Los Cabos, Mexico 34%
Puerto Vallarta 58%

Anchorage, Alaska To:Market Passenger Share**
Fairbanks, Alaska 89%
Seattle 93%
Juneau, Alaska 100%
Bethel, Alaska 91%
Portland, OR 90%

*Source: APGDat U.S. DOT O&D report (information lags by two quarters)
** Alaska Air Group totals include passengers carried on Alaska Airlines and Horizon Air only.