Sustainability Is Integral to Our Strategy
Welcome to our third full Sustainability Report. This report summarizes the environmental, social, and economic impacts of the two carriers here at Alaska Air Group — Alaska Airlines and Horizon Air. It covers business operations and facilities owned or maintained by us during the reporting period of January 1, 2014, through December 31, 2014. The airline industry comes with sustainability challenges. Although the industry as a whole is making good progress, it still has a long way to go and a lot more to do. At Alaska Air Group, we have chosen to embrace these challenges and take on sustainability enhancements that are important to the environment, our communities, and the advancement of the airline industry. Our intention in this report is to transparently document the progress we’ve made, the challenges we’ve encountered, and the goals we’ve set for the upcoming years.
Our objective is to be one of the most respected U.S. airlines by our customers, employees, and shareholders. We believe our success depends on our ability to provide safe air transportation, develop relationships with customers by providing exceptional customer service and low fares, and maintain a competitive cost structure to compete effectively. It is important to us that we achieve our objective as a socially responsible company that values not just our performance, but also our people, our community, and our environment.
While aircraft and technology enable us to provide air transportation, we recognize this is fundamentally a business about people. Our employees maintain and strengthen our relationships with our customers, and our success depends on our employees working together to successfully execute on our strategy.