Fly and Save ... Our Environment
We're Donating $1 to The Nature Conservancy for Every Mobile App Download
Alaska Airlines is partnering with The Nature Conservancy to protect Hawaii's environment.
Download the Alaska Airlines mobile app for iPhone or Android during the month of August, and we'll donate $1 to The Nature Conservancy — money that will be used to free the coral reefs of Oahu’s Kaneohe Bay from the chokehold of invasive algae.
By downloading the Alaska Airlines mobile app, you'll not only help yourself — by having all of your travel information at your fingertips ... you will be helping to ensure that Kaneohe Bay once again has clean waters, healthy fish populations, and thriving reefs. Alaska Airlines and The Nature Conservancy urge you to komo mai kau mapuna hoe: dip in your paddle and join the effort. With your support, we can help protect the Hawaii you love to visit.
Kaneohe Bay is Hawaii's largest sheltered body of water. It is frequented by green sea turtles and used by hammerhead sharks for birthing grounds, manta rays for foraging habitat, and spinner dolphins for resting. Its many human uses included boating, diving, fishing and canoe paddling. Hundreds of visitors and residents use the bay every day
The natural beauty of Kaneohe Bay belies the trouble that lurks beneath its surface. Once home to some
of the highest numbers and greatest diversity of reef fish and coral on Oahu, the bay is today under assault from two aggressive strains of invasive algae that are among the worst marine invasive species in the world. These algae form thick, tangled mats that smother and kill coral, destroying what should be a healthy, vibrant reef environment.
The good news is that The Nature Conservancy has a solution to fix the bay. Working with the State and the University of Hawaii, scientists are using underwater vacuums called "Super Suckers" to clean the reefs of invasive algae, and then seeding the reefs with native sea urchins that eat the algae and keep it from growing back. The Super Suckers are a game-changer—the difference between returning the bay’s reefs to health or watching them slowly succumb to the suffocating grip of invasive algae.
The mission of The Nature Conservancy is to conserve the land and waters on which all life depends. More information about the Conservancy is available by mail at
4245 N. Fairfax Drive, Arlington, Virginia 22203, by phone at (800) 628-6860 or at www.nature.org.
Photo credits: David Schrichte, Chris Spezzano, Grady Timmons/TNC, Kanako Uchino
*Terms and Conditions
Alaska Airlines will donate $1 to The Nature Conservancy’s Hawaii Reef Revival program for each unique download of the Alaska Airlines mobile app between August 1 and August 31, 2013. A minimum of $30,000 will be contributed.