Market Share Facts - Alaska Airlines
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Market Share

Updated March 2015

Capacity By Region for Year Ending February 2015 - Alaska Airlines

The information below indicates the percentage of Alaska Air Group's available seat miles (ASMs) used in the airline's primary markets. It does not include ASMs for charter flights.

Market % of Total ASMs
Alaska long haul 11.2%
Alaska short haul 4 %
Bay Area 7.2%
Canada 1.8%
Feeder 2.3%
Hawaii 17.8%
Mexico 6.3%
Mid-Continental 8.4%
Mountain 9.8%
Pacific Northwest 2.3%
Southern California 15.1%
Transcontinental 14.1%

Source: Company data

Alaska Air Group Passenger Share Year End Third Quarter 2014*

The information below indicates the share of the market's passengers Alaska Airlines and Horizon Air collectively transport on dominant routes leaving or arriving in one of Alaska Airlines' hubs of Seattle; Portland, Ore; Los Angeles; and Anchorage, Alaska.

Seattle To: Market Passenger Share**
Las Vegas 62%
Los Angeles 53%
Spokane, WA 100%
Orange County, CA 86%
San Diego 62%
Phoenix 40%
San Jose, CA 66%
Oakland, CA 44%
Burbank, CA 80%
San Francisco 42%

Portland, Ore. To: Market Passenger Share**
San Jose, CA 55%
Las Vegas 40%
Orange County, CA 73%
San Diego 48%
Seattle 94%

Los Angeles To: Market Passenger Share**
Vancouver, British Columbia 74%
Portland, OR 58%
Los Cabos, Mexico 40%
Puerto Vallarta 50%

Anchorage, Alaska To: Market Passenger Share**
Fairbanks, Alaska 87%
Seattle 78%
Juneau, Alaska 100%
Bethel, Alaska 85%
Portland, OR 96%

*Source: APGDat U.S. DOT O&D report (information lags by two quarters)
** Alaska Air Group totals include passengers carried on Alaska Airlines and Horizon Air only.