Cookies and action tags


Cookies are small data files that act as unique identifiers and allow our site to remember a particular user. Cookies do not harm your computer. Certain areas of our website, such as My account enabled pages, require that cookies be enabled in order to retrieve requested information.

Temporary cookies: Particular areas of our website employ the use of temporary cookies. For example, My account uses temporary cookies to maintain a user's state - such as signed in or not signed in.

The concept is similar to visiting a theme park and receiving a hand stamp that allows entrance and exit throughout the day. Temporary cookies do not actually write anything to your hard drive.

Permanent Cookies: Certain areas of our website employ the use of permanent cookies. These allow the site to identify unique users and pre-fill forms with information the user previously saved.

Unlike a temporary cookie, that is similar to a day pass at a theme park, a permanent cookie is like a long-term pass. Permanent cookies write a small text file to your hard drive.

Permanent and temporary cookies can also work in conjunction with one another. This partnering is used to enable My Account to prepopulate fields with previously saved information, such as origin and destination cities.

Browser cookie settings

Listed below are examples of the steps taken to view your browser's cookies settings.

  • Internet Explorer: Click Tools > Click Internet Options > Click the Privacy tab
  • Firefox: Click Tools > Click Options > Click the Privacy icon
  • Chrome: Click Settings > Click Show Advanced Settings > Click Content Settings under Privacy Options
  • Safari: Click Edit > Click Preferences > Select Privacy

Action tags

In addition to our use of cookies, we utilize a common internet technology called an "action tag." This technology is also referred to as "web Beacons" or "pixel gifs." Action tags are tiny, invisible images that are placed in certain areas of our website. When a tag is triggered, the request is logged in an external vendor system and is linked to the anonymous cookie ID of that user.

Additional site information

Browser information

We support recent versions of Internet Explorer, Firefox, Chrome, and Safari.

Learn more about browser support

Displaying fares

We offer multiple shopping views so you can compare flights.

Learn more about how we display fares

Reservation changes

An easy and convenient way to change your ticket reservations.

Learn more about reservation changes

Forms of payment

A credit or debit card is required at the time of the original booking.

Learn more about acceptable forms of payment

JavaScript policies

To use, you must enable JavaScript. Instructions to enable JavaScript are listed here.

Learn more about our JavaScript policies

Low fare calendar

The easiest and fastest way to find our advertised specials and everyday low fares in one convenient place.

Learn more about our low fare calendar


Certain areas of our website require that cookies be enabled in order to retrieve requested information.

Learn more about our cookie policies

Site support messages

This page explains the various web status messages that can be generated as you browse the Alaska Airlines website.

Learn more about site support messages