For more than 80 years, Alaska Airlines has built a fiercely loyal following by combining outstanding performance with genuine, caring customer service. We’ve been growing, expanding our routes, and continually improving our inflight products, but our outward brand expression has remained mostly unchanged since 1990. It’s time for a new chapter.
We want to make sure that the way we look and sound reflects the exceptional work of our employees, and the remarkable experiences they create for our customers every day. We’re excited, and we’re ready to show the rest of the world what our customers already know: we’re dedicated to understanding flyers, and to giving them the best experience possible.