Legal — website terms of use

Updated 10/08/2015

These terms of use apply to mobile applications, websites and alert services listed here (collectively, the "sites"):

  • Alaska Airlines mobile app for iOS, Android, and Windows (collectively, the "Mobile Apps")
  •, and our mobile website,
  • Alaska Airlines and Horizon Air Career websites
  • Trip and flight alerts

The Sites are operated by Alaska Airlines, Inc. Throughout these terms of use, the terms "we," "us" and "our" refer to Alaska Airlines, Inc. We offer the Sites, including all information, tools and services available from the Sites, to you, the user, conditioned upon your acceptance of all the terms, conditions, policies and notices stated here. Your use of the Sites constitutes your agreement to these terms of use.

Changes to these terms of use

We reserve the right, at our sole discretion, to change, modify, add or remove any portion of these Terms of Use, in whole or in part, at any time, by posting revised terms at It is your responsibility to check periodically for any changes we make to the terms of use. Your continued use of the Sites after any changes to the terms of use or other policies means you accept the changes.

In the event we make material changes to the Terms of Use, notice of the changes will be posted at, and the revised terms will take effect thirty days after their publication.

Comments and other submissions

We assume no responsibility for reviewing unsolicited ideas for our business (like product or advertising ideas) and will not incur any liability as a result of any similarities that may appear in our future programs or initiatives.

You are responsible for whatever material you submit, including but not limited to the contents of the message, its reliability, originality, and compliance with intellectual property and other laws.

Unless we indicate otherwise, you grant us and our affiliates an unrestricted, nonexclusive, royalty-free, perpetual, irrevocable and fully sub-licensable right to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, transmit, perform publicly and display publicly in any media throughout the world any copyrightable material you submit. You further agree that we are free to use and disclose without restriction or payment any ideas, concepts, know-how that you provide to us, and that such material is non-confidential and becomes our exclusive property. You grant us and our affiliates the right to use the name you submit in connection with anything you submit, if we so choose. You represent and warrant that you own or otherwise control all the rights to the content you post; that the content is accurate; that use of the content you supply does not violate any provision herein and will not cause injury to any person or entity; and that you will indemnify us for all claims resulting from content you supply.

Misuse prohibited/limits on use

As a condition of using our Sites, you agree that you will not use our Sites for any purpose that is unlawful or prohibited by the terms of use.

You agree that you will use our Sites' services solely (i) to make legitimate reservations or purchases for you or for another person for whom you are authorized to act both legally and under the terms of use, and other purposes incidental to such reservations or purchases, such as managing your Mileage Plan account or accessing your travel-related information (collectively, the "Permitted Uses") or (ii) in the case of the Alaska Airlines and Horizon Air Career websites, to submit applications for employment.

You agree that you will not make any false reservation or any reservation in anticipation of demand. If we determine that you have confirmed multiple reservations to one or more destinations on or about the same date, then we may, without notice to you, cancel all confirmed space associated with the multiple reservations.

You agree to abide by the terms and conditions of purchase that we impose including, but not limited to, payment of all amounts when due and compliance with all rules regarding availability of fares, products, or services. You are completely responsible for all assessments, charges, duties, fees, and taxes arising out of your use of our Sites.

Some features that may be available on the Sites require registration or the provision of information, such as My account and/or Mileage Plan. By registering and in consideration of your use of the Sites, you agree to provide true, accurate, current and complete information about yourself. We own the information you provide to us, including information you provide through our My account and/or Mileage Plan programs.

Some features on the Sites require use of a password. You are responsible for protecting your User ID and password. By giving access to your account or your user ID and password to any person or entity, you do so at your own risk. You agree that you will be responsible for any and all statements made, and acts or omissions that occur, through the use of your user ID or password. If you have any reason to believe or become aware of any loss, theft or unauthorized use of your password, you will notify us immediately. In our sole discretion, we may assume that any communications we receive under your User ID or password have been made by you. Similarly, you are responsible for protecting your confirmation codes, e-ticket numbers, and other record locators from unauthorized users.

You agree that you will not misuse (as defined below) or authorize or allow another to misuse our sites. "Misuse" includes, but is not limited to, using our Sites to do (or otherwise doing in connection with our Sites) any of the following:

  • Disrupt any aspect of our operations
  • Interfere with another's access to, enjoyment of, or use of our Sites or any information, content, or products available through or in connection with our Sites
  • Perform activities to discover or identify aspects of our Sites' infrastructure for the purpose of gaining unauthorized access or information
  • Take any action that will or could impose an unreasonable or disproportionately large load on our Sites' infrastructure
  • Abuse, defame, degrade, embarrass, harass, humiliate, intimidate, stalk, or threaten any individual or group of individuals, whether or not on account of their age, ancestry, color, ethnicity, marital status, medical condition, mental or physical disability, national origin, race, sex, sexual orientation, union or nonunion affiliation, or any other basis protected by federal, state, or local law
  • Download or upload material (including but not limited to computer viruses, corrupt files, or similar software) that may damage the operation of our or another's computers
  • Violate our or another's rights, including but not limited to intellectual property, privacy, or publicity rights
  • Use a false email address or other identifying information, impersonate or misrepresent any person or entity, or your affiliation with any person or entity, or misrepresent, mislead or omit as to the origin or source of any material
  • Download or upload materials that do not contain the applicable proprietary language, author attributions, and copyright, patent, or trademark notices
  • Distribute or publish any obscene, infringing, or unlawful material
  • Collect, transmit, publish, or disseminate any private information of a third party, including, but not limited to, Social Security numbers, payment card numbers, passport or other identification information, or travel-related information such as confirmation codes or ticket numbers
  • Engage in any commercial purpose, including but not limited to:
    • Advertising or offering to sell any goods or services;
    • Conducting contests or surveys;
    • Distributing chain letters, or advertising with respect to any Ponzi scheme or pyramid scheme; and
    • Advertising or offering to sell any business opportunities, direct sales opportunities, employment, independent contractor positions, multi-level marketing opportunities, or securities
  • Disclose or transmit confidential information, trade secrets, or other confidential or protected proprietary data or other material of any entity or person, including but not limited to Alaska Air Group, Inc., and Alaska Airlines, Inc.
  • Copy, create derivative works from, display, distribute, license, perform, publish, recreate, reproduce, sell, transfer, or transmit any information, products, services, or software obtained by, from, or through our Sites
  • Monitor or copy any service, product, data or content by using any manual process, or any robot, spider, or other automatic device, without first obtaining our prior written consent
  • Access information about any other My account member protected by a login requirement
  • Post any information about another My account member on any website without that My account member's consent
  • Utilize another person's account, user ID, password, My account information, or other login information
  • Make unauthorized changes to another person's account or itineraries
  • Engage in any act or omission that may subject us or any other person to legal liability
  • Engage in any other conduct that is in conflict with the terms of use

We prohibit such misuse, and access to the Sites for any such misuse or other similar purpose is an unauthorized use of our Sites.

We reserve the right, in our sole discretion, to limit or terminate your access to or use of the Sites at any time without notice. Limitation or termination of your access or use will not waive or affect any other right or relief to which we may be entitled at law or in equity.

The Sites contain links to and display information from websites that are not maintained by us. We do not endorse or adopt, and make no representation or warranty as to the safety, accuracy, or completeness of those websites, their content, or any products or services they may offer. We have not necessarily reviewed the information on those websites. We cannot guarantee that such websites do not change without our knowledge. Different terms and conditions may apply to your use of any linked or displayed websites. Inclusion of such links and displays in the Sites does not imply our endorsement, approval or agreement with the linked or displayed websites or their content. We are not responsible for any losses, damages or other liabilities incurred as a result of your use of such websites.

Disclaimers and limitations of liability

"As is" warranty and disclaimer of all other warranties. Our Sites, and all materials and information on our Sites, are provided "as is," and to the extent permitted by law, we make no warranty of any kind, either express or implied. To the extent permitted by law, we disclaim all warranties, including without limitation any warranties of condition, quality, performance, merchantability, fitness for a particular purpose, or non-infringement in relation to our Sites and the information, services and products provided through or in connection with our Sites. We do not represent or warrant that our Sites, or any information, services, or products provided through or in connection with our Sites, are accurate, complete, reliable, error-free, or free from viruses or other harmful components.

Exclusion and disclaimer of damages. To the extent permitted by law, in no event will we or our directors, employees, agents, or contractors be liable for any direct, special, indirect or consequential damages, or any other damages of any kind, including but not limited to loss of use, loss of profits or loss of data, whether in an action in contract, tort (including but not limited to negligence) or otherwise, arising out of or relating to the use of our Sites, or any information, services, or products provided through or in connection with our Sites, including without limitation any damages caused by or resulting from your reliance on any information obtained through or in connection with our Sites, or that result from mistakes, omissions, interruptions, deletion of files or email, errors, defects, viruses, delays in operation or transmission or any failure of performance, whether or not resulting from acts of God, communications failure, theft, destruction or unauthorized access to our records, programs or services. To the extent permitted by law, in no event will our aggregate liability, whether in contract, warranty, tort (including negligence, whether active, passive or imputed), product liability, strict liability or other theory, arising out of or relating to your use of our Sites or any information, services, or products provided through or in connection with our Sites exceed any compensation you pay, if any, to us for access to or use of our Sites.

Liability disclaimer—operation of Sites. To the extent permitted by law, we disclaim liability on behalf of ourselves and our agents and contractors (which agents and contractors are third party beneficiaries under these Terms of Use) for any damages or injury caused by any failure of performance, error, omission, interruption, deletion, defect, delay in operation or transmission, computer virus, communication line failure, theft or destruction or unauthorized access to, alteration of, or use of our Sites, or any information, services, or products provided through or in connection with our Sites, whether as a result of breach of contract, tortious behavior,

Liability disclaimer—third party materials. You specifically acknowledge that we are not liable for your defamatory, offensive, infringing or illegal materials or conduct, or that of third parties, and we reserve the right to remove such materials or any other materials from our Sites without liability. You further agree to indemnify us for all damages, costs and expenses we suffer or incur as a result of your defamatory, offensive, infringing or illegal materials or conduct.

Copyrights and other IP rights in the Sites

The contents of our Sites, including, but not limited to text, graphics, icons, video and audio, and the compilation thereof, are copyrighted materials owned or licensed by Alaska Air Group, Inc., Alaska Airlines, Inc. We grant you a limited, non-exclusive, non-transferable, non-sublicensable license to access and make personal and non-commercial use of the Sites solely for the Permitted Uses. This license is revocable at any time in our sole discretion. No other permission is granted to you, or anyone acting on your behalf, to print, copy, reproduce, distribute, transmit, upload, download, store, display publicly, perform publicly, alter, modify, or make derivative works of the Sites or any materials on the Sites, and no permission is granted to make commercial or public use of them.


"Alaska", "Alaska Airlines", "", "Alaska Beyond", "Horizon", the Eskimo design and certain other trademarks, logos and service marks displayed on the Sites (the "Alaska Marks") are the property of Alaska Airlines, Inc. You are not permitted to use, in whole or part, copy, or imitate the Alaska Marks without our prior written consent.

In addition, the look and feel of our Sites, including all page headers, custom graphics, button icons and scripts, is our service mark, trademark, and/or trade dress and may not be copied, imitated or used, in whole or in part, without our prior written permission. All other trademarks, registered trademarks, product names and company names or logos mentioned in our Sites are the property of their respective owners and we do not grant you any licenses with respect to such third party marks. Reference to any products, services, processes or other information, either by trade name, trademark, manufacturer name, or otherwise, does not constitute or imply endorsement, sponsorship or recommendation thereof by us.

Errors, changes or termination of website or website services

The information, software, products, and services published on our Sites may include inaccuracies or typographical errors. Changes are periodically made to our Sites and related content. We may make improvements or changes in the products or programs described in the Sites, including these terms of use and any other terms and conditions applicable to our products and services available on our Sites, without liability.

We are not responsible if information made available on our Sites is not accurate, complete or current. The material on the Sites is provided for general information only and should not be relied upon or used as the sole basis for making decisions without consulting primary, more accurate, more complete or timelier sources of information. Any reliance on the material on the Sites is at your own risk. The Sites may contain certain historical information. Historical information necessarily is not current and is provided for your reference only. We reserve the right to modify the contents of the Sites at any time, but we have no obligation to update any information on the Sites. You agree that it is your responsibility to monitor changes to the Sites.

We do not guarantee the accuracy of any information (e.g., account information) that you may access through any third-party website, including but not limited to any mileage management service, mileage tracking service, or mileage aggregation service.


You agree to indemnify, defend and hold harmless Alaska Air Group, Inc., Alaska Airlines, Inc., and their affiliates and their officers, directors, employees, contractors, agents, licensors, service providers, subcontractors and suppliers from and against any and all losses, liabilities, expenses, damages and costs, including reasonable attorneys' fees and court costs, arising or resulting from your use of the Sites and any violation of these terms of use. If you cause a technical disruption of the Sites or the systems transmitting the Sites to you or others, you agree to be responsible for any and all losses, liabilities, expenses, damages and costs, including reasonable attorneys' fees and court costs, arising or resulting from that disruption. Alaska Air Group, Inc., Alaska Airlines, Inc., each reserve the right, at their own expense, to assume exclusive defense and control of any matter otherwise subject to indemnification by you and, in such case, you agree to cooperate with them in the defense of such matter.

Governing law and forum for disputes

Any claim arising out of or relating to our Sites or these terms of use is governed by the laws of the state of Washington without regard to conflicts of laws principles. You agree to submit to the exclusive jurisdiction of the state and federal courts located in King County, Washington, for the resolution of any and all disputes arising out of or relating to our Sites or these terms of use. You further agree and covenant not to bring suit in any other jurisdiction.

General terms

Alaska Airlines provides services and programs in various parts of the world. Our Sites may refer to certain services or programs which are not available worldwide, without specifically mentioning the countries in which the services or programs are available. Such reference does not imply that we intend to offer such service or programs in all countries or locations.

You may have the ability to search for, reserve, and purchase airfare and other products and services, redeem Alaska Mileage Plan miles, and engage in other activities on our Sites that are subject to additional terms and conditions (including, without limitation, those available at Such additional terms and conditions supplement, and do not replace, these terms of use. Such additional terms and conditions are subject to change, so be sure to check them when you engage in activities subject to such additional terms and conditions.

If a court of competent jurisdiction determines that any part of these terms of use is invalid or unenforceable, then the invalid or unenforceable part will be deemed superseded by a valid, enforceable provision that most closely matches the intent of the original part and the remainder of the terms of use shall continue in effect.

These terms of use constitute the entire agreement between you and us with respect to the subject matter thereof and supersede all prior or contemporaneous communications and proposals, whether electronic, oral or written, between you and us with respect to our Sites.

Additional terms for our iOS app

You acknowledge and agree that (i) these terms of use are concluded between you and us only, and Apple is not a party hereto, and (ii) as between us and Apple, we are responsible for the iOS app and the content thereof. You must use the iOS app only on an Apple-branded product that runs an unmodified official version of iOS. Your use of the app must comply with the terms of use applicable to the Apple source from which you obtain it (including the usage rules set forth in the Apple App Store terms of service). You acknowledge that Apple has no obligation to furnish you with any maintenance and support services with respect to the app.

You acknowledge that Apple is not responsible for addressing any claims you have or any claims of any third party relating to the app or your possession and use of the app, including, but not limited to (i) product warranty or liability claims; (ii) any claim that the app fails to conform to any applicable legal or regulatory requirement; (iii) claims arising under consumer protection or similar legislation; or (iv) claims that the app infringes a third party's intellectual property rights.

In the event of any failure of the iOS version of the app to conform to any applicable warranty that has not been effectively disclaimed by these terms of use, you may notify Apple, and Apple will refund the purchase price for the app (if any) to you; to the maximum extent permitted by applicable law, Apple will have no other warranty obligation whatsoever with respect to the app, and, as between Apple and us, any other claims, losses, damages, costs or expenses attributable to any failure to conform to any warranty of ours will be our responsibility, but only to the extent provided by these terms of use, which contain important disclaimers and limitations. Please read our entire terms of use, as other sections of these terms of use significantly limit our liability in this regard.

Apple, and Apple's subsidiaries, are third-party beneficiaries of these terms of use with respect to your compliance with this section. Upon your acceptance of these terms of use, Apple will have the right (and will be deemed to have accepted the right) to enforce the terms of use against you as a third party beneficiary thereof. There are no other third-party beneficiaries of the terms, except the indemnified parties listed in the Indemnity section above.

Contact us

Customer service is available via:

Alaska Airlines customer care
P.O. Box 24948 - SEAGT
Seattle, WA 98124-0948

8:00 am - 5:45 pm (PT), Monday - Friday
8:00 am - 4:45 pm (PT), Saturday