Mālama means to nurture, or to care for. Since our airplanes first landed in
the Islands in 2007, Alaska has always felt a deep sense of kuleana
(responsibility) to mālama Hawai‘i. Over the years, Alaska's values of being
kind-hearted and doing the right thing have guided our commitment to care
for Hawai‘i and to invest in its future. We have the privilege of serving
one of the most beautiful and amazing places on the planet, and we are
dedicated to doing our part to keep it that way for many generations to
come.
Supporting our community
Since 2007, Alaska Airlines has provided over $5 million in cash and in-kind
support to over 200 local community organizations in Hawai‘i, focusing on
youth, education, and the environment.
In the days following the fires, Alaska Airlines transported over 200,000
pounds of relief supplies and contributed $150,000 to the Council for Native
Hawaiian Advancement's Kāko'o Maui Fund. In addition, together with our
employees and guests, Alaska has donated over 32 million frequent flyer miles to Kanu
Hawai‘i and Maui Rapid Response to provide travel support for impacted Maui
residents.
In partnership with Kanu Hawai‘i, we encourage our guests to sign Hawai‘i's
Pledge To Our Keiki. The Pledge translates into Hawaiian "the pledge to our
children," and is a call to action by Hawai‘i's youth to respect the island
places they call home. Join us in caring for Hawai‘i and the many places we
live and fly.
Alaska Airlines proudly hosts "One of the Good Things," a monthly series on HI Now Daily that highlights local community organizations doing important work throughout the Islands.
A message from the County of Maui
Learn more about how to visit Maui mindfully during recovery from Maui
community members.
Where in Maui can you travel to right now?
Reopening Maui with respect, responsibility, and compassion.
While Lahaina itself will remain fully closed to the public until further notice out of respect to the town’s residents, West Maui accommodations have reopened to visitors.
Maui still needs your help
We are so grateful for the efforts of all our nonprofit partners who've been
working on the ground to provide much-needed support to local communities.
Here are some remarkable organizations we're supporting and encouraging you to
consider contributing to:
The Council for Native Hawaiian Advancement's (CNHA) Kāko'o Maui fund will
directly support community-driven relief efforts on Maui. The Alaska
Airlines Foundation, together with Alaska employees and our company's
employee Matching Gift program, have pledged more than $150,000 to this
campaign in the first few days following the fires.
If you'd like to help volunteer while on Maui, consider reaching out to:
Maui Food Bank ,
Maui Rapid Response ,
Common Ground Collective ,
Maui Humane Society , or any of the non-profits and organizations, including those endorsed by
the County of Maui, on the
Maui Nui Strong
website.