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Alaska Air Group News Stories

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Alaska Airlines Selects Seattle Fashion Designer Luly Yang as New Uniform Designer
2/11/2016 9:00 a.m. (PT)
Alaska Airlines and Seattle fashion designer Luly Yang are announcing a new partnership to redesign uniforms for more than 12,000 airline employees. This is the next big step in the brand updates Alaska recently unveiled, which marked the company's first major brand changes in 25 years.

Alaska Airlines Taps Mekanism to Lead its Advertising
2/9/2016 9:33 a.m. (PT)
Alaska Airlines has named award-winning agency, Mekanism, its new advertising agency of record. Mekanism has more than 100 employees across offices in San Francisco and New York, and key clients that include Pepsi, MillerCoors, Ben & Jerry's, Charles Schwab, The North Face and the White House.

Alaska Air Group Reports January 2016 Operational Results
2/2/2016 5:00 a.m. (PT)
Alaska Air Group Inc. (NYSE: ALK) today reported January operational results on a consolidated basis for its mainline operations operated by subsidiary Alaska Airlines, Inc. (Alaska), and for its regional flying operated by subsidiary Horizon Air Industries, Inc., and third-party regional carriers SkyWest Airlines and PenAir.

Horizon Air Flight Attendants and Pilots Pass Vote to Ratify Labor Contracts
1/29/2016 2:08 p.m. (PT)
Horizon Air flight attendants and pilots together with their unions approved new contracts this week.

Alaska Airlines to fly nonstop between Anchorage and Spokane, Washington, starting June 11
1/28/2016 4:00 p.m. (PT)
Alaska Airlines will begin weekly nonstop service between Anchorage, Alaska, and Spokane, Washington, starting June 11 through August 27, 2016.

Alaska Airlines to fly between Portland, Oregon, and Atlanta starting June 4
1/27/2016 4:00 p.m. (PT)
Alaska Airlines today announced to employees gathered at a meeting in Portland that the company will begin daily, nonstop service between Portland, Oregon, and Atlanta starting June 4, through August 27, 2016.

Alaska Airlines Unveils First Major Brand Change in 25 Years
1/25/2016 3:32 p.m. (PT)
Alaska Airlines today unveiled its first major brand change in 25 years to a crowd of about 1,800 employees.

Alaska Airlines and Horizon Air Employees Receive Nearly Five Weeks Extra Pay in Bonuses
1/22/2016 8:38 a.m. (PT)
Following Thursday's record fourth quarter and full-year earnings announcement, employees at Alaska Airlines and Horizon Air today are receiving bonuses of more than nine percent of their annual pay, or nearly five weeks additional pay, for most workers.

Alaska Air Group Reports Record Adjusted Fourth Quarter 2015 and Full-Year Results and Raises Dividend 38%
1/21/2016 5:00 a.m. (PT)
Alaska Air Group, Inc. (NYSE: ALK) today reported fourth quarter 2015 GAAP net income of $191 million, or $1.51 per diluted share, compared to GAAP net income of $148 million, or $1.11 per diluted share in 2014.

Alaska Air Group Increases Quarterly Dividend by 38%
1/21/2016 5:00 a.m. (PT)
The board of directors of Alaska Air Group (NYSE: ALK) declared a quarterly cash dividend of 27.5 cents per share, payable March 8, 2016 to all shareholders of record as of Feb. 23, 2016.

The sky's the limit: Making air travel easier for children with autism
6/23/2015 11:28 a.m. (PT)
For most families, an airplane just takes you to your destination where new people and experiences await. For families with children on the autism spectrum, the plane itself is an experience, and not always a good one.

Alaska Airlines helps students build a plane, learn to fly
2/27/2015 10:29 a.m. (PT)
Inside a small hangar, the parts and components of a two-seat plane are starting to come together, piece by piece, built by teenagers, guided by mentors.

How'd they film that? Alaska Airlines' Disney airplanes star in new air-to-air video
2/3/2015 9:19 a.m. (PT)
In the world of aviation photography, the money shot looks like this: Alaska Airlines' bright-blue Disney plane soars through billowy white clouds, perfectly spotlighted by midmorning sun. But how do they get that shot?

Kendall's gift: Fairbanks, Alaska girl spreads cheer to sick kids in Seattle
12/22/2014 10:14 a.m. (PT)
Sometimes big things do come in small packages. And sometimes, even bigger things come when inspired by the season of giving and a simple idea.

Fantasy Flight makes magic for underprivileged kids
12/19/2014 9:01 a.m. (PT)
The skies were clear and the sun was setting Saturday as Alaska Airlines flight 1225 took off, fueled by a force more powerful than jet fuel. The magic of 64 children and Santa's elves helped propel the Boeing 737 on its annual pilgrimage from Spokane International Airport to the ''North Pole.''

Reborn as carry-on bags, recycled airplane seat leather will continue to fly
12/11/2014 10:15 a.m. (PT)
Reclaimed leather from replaced airplane seats will fly again as carry-on bags, thanks to a collaboration between Alaska Airlines and an innovative design team.

In Barrow, Alaska, the country's northernmost game of prep football
10/17/2014 1:11 p.m. (PT)
On a sunny September day 330 miles above the Arctic Circle, 22 high schoolers play what is arguably the country's most extreme game of football.

Champions never rest: new Russell Wilson TV commercial debuts
8/6/2014 11:22 a.m. (PT)
This is an exclusive sneak peek at the first of three brand-new Alaska Airlines TV commercials featuring Russell Wilson, shot on location in Seattle over the course of a 12-hour day. It will air on TV stations from Bellingham to Vancouver, Washington beginning Aug. 7.

Onboard cocktails: celebrate summer with a complimentary ginger sunrise
7/22/2014 10:40 a.m. (PT)
You don't have to be at cruising altitude on ''#TravelTuesday'' to enjoy a cocktail today, but if you are, Alaska Airlines is footing the bill for a complimentary ginger sunrise for each passenger 21 and older.