Meet Jenn, Your Virtual Assistant at

Picture of Jenn with Plan and Book screenshot in the background

Jenn knows all about the content on our website and answers questions based on natural language, so you can actually ask Jenn questions in your own words. Simply click on Jenn, and once her window is launched, just type in your question. Jenn will provide a brief answer and navigate to the page on our site with the most relevant information. She can help with:

  • Web site navigation
  • Flight reservations
  • Mileage Plan help
  • And much more

With the sound on, Jenn can also vocalize her answers, along with her written response. Below her answer, there may be additional links leading to related areas of interest.

Jenn is Alaska Airlines' latest customer-friendly innovation. We're excited to introduce you to her and hope she'll be helpful as you visit To see how she can help you, chat with her today.