Sustainability - Our Mission | Alaska Airlines
Our Mission

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No.1 in
Fuel Efficiency

In 2013, the International Council on Clean Transportation (ICCT) ranked Alaska Airlines No. 1 in fuel efficiency among U.S. domestic carriers based on data from 2010 - 2011.

Supporting the
Next Generation

In 2013, Alaska Airlines brand ambassador, Russell Wilson helped us challenge more than 600 students to graduate and pursue long term goals.

Our Mission

At Alaska Airlines, our employees share an uncommon blend of integrity, professionalism, caring, resourcefulness, and spirit. Every day we strive to bring these values to life through behaviors and deeds that go above and beyond the ordinary - what we call "North of Expected" and Alaska spirit in action.

To the people of Horizon Air, the Pacific Northwest is more than a place to do business - it's our home. Because of this, we have an innate interest in the welfare of the region and its people, and in doing all we can to make it an even better place.

Although we're proud of all of our green efforts, we know there's a lot more we must do. And we will.

Our commitment to the communities we serve springs from our rich heritage as a pioneer in a state where aviation plays a vital role in the life of its residents.

Alaska Airlines is focused on working together to build a diverse and inclusive company where everyone feels valued, committed and connected.

2013 Sustainability Report

2013 Sustainability Report

Our second full Sustainability Report has been published, summarizing the environmental, social, and economic impacts of Alaska Air Group's two carriers, Alaska Airlines and Horizon Air, during the period of January 1, 2012, through December 31, 2013.

Download the 2013 Sustainability Highlights Brochure (pdf 2.4MB)
Download the 2013 Sustainability Report (pdf 5.7MB)